As per research, people will spend 100 minutes per day watching online videos in 2021. Videos are the easiest way to engage with your customers. As a result, video marketing has gained traction as a popular marketing strategy. To enhance video marketing efforts, live streaming can help you. Live streaming can be defined as online streaming media which is simultaneously recorded and broadcasted in real-time. However, there are certain requirements that need to be met in order to stream seamlessly. Read on to know these essentials.
The first requirement is to get the right equipment. You need to ensure that you have a laptop or computer that can support you throughout your live streaming activity. Consider a laptop with at least 8GB of RAM so that you do not run out of memory. You also need to invest in a good camera that produces high-quality video. USB cameras are convenient, especially when it comes to live streaming. When it comes to outdoor shoots, ensure that you have long extension cords and a tripod.
An important factor on your live streaming essential list is the audio quality. For this, you need to invest in an appropriate microphone. The type of microphone you select will depend to a large extent upon your usage. For instance, if yours is a dynamic streaming, where you have to move around, then you should opt for a wired or wireless lapel microphone. You also need to consider using an audio mixer. An audio mixer allows you to combine multiple audio pieces, use multiple microphones and ensure audio across different microphones are consistent. The combination of a high-quality microphone and audio mixer will provide top-notch audio quality.
One of the most important factors to consider while you live stream is the internet. It is essential that you have a strong and dependable internet connection that can provide you with a smooth live streaming service. Instead of a single internet connection, it is advisable to invest in an internet bonding device like Zifilink’s router. Such devices aggregate multiple internet connections to create a single, unified connection that is robust. In addition, the presence of multiple connections provides a failsafe. Thus, even if one network fails due to a big crowd, bad weather or any other reason, the other connections can continue working towards providing a seamless internet connectivity.
Finally, you need to plan and decide which channel will you be streaming on. Different platforms have their own advantages and disadvantages. It all comes down to your own goals and objectives. You can live stream on YouTube Live, Facebook, Instagram Live, TikTok or your own website. Apart from these, there are multiple other channels available for live streaming. While streaming on your website is best when you want to interact with your niche audience, Facebook and YouTube allow you to engage with a huge market. Instagram lets you save your live streams as stories, increasing visibility while TikTok is best when you want to reach out to a younger audience. At the end of the day, it all comes down to what you want and need.
Live streaming is a popular option to drive engagements and interactions with your customers. The above list of essentials will certainly help you get started and succeed with live streaming.
Zifilink’s internet bonding router is an absolute essential while live streaming. Our product provides a reliable internet connection that facilitates a smooth and disturbance-free live stream. Our clients, including Tamil Nadu Police and Hindustan Petroleum, swear by our efficient product. Get in touch with us to know more.